Gaming is mainstream. Advertising in it should be too.
Games reach a broad consumer audience, create high-attention moments and can be measured against the brand and performance outcomes buyers already use.
Mainstream media
A mass-market audience, not a niche one.
Players are consumers.
Gaming spans generations, genders and interests. The category is large enough for mainstream brand budgets, not only gaming-specific briefs.
So the question changes from “Should this campaign have a gaming line?” to “Why would a major plan leave out one of the largest attention environments?”
Ad moments are part of the experience.
Rewarded and interstitial formats appear at natural moments in play. Each maps to a channel you already buy.
Rewarded
The player opts in and receives in-game value after the ad.
Like a value exchangeInterstitial
Full-screen media between levels or at session breaks.
Like mid-roll TV and CTVIntrinsic
Ads placed in the game world, like billboards and signage.
Like out-of-homeBanner
Standard display inventory in game UI and menus.
Like web displayYour measurement team doesn’t need a new framework.
Gaming can be evaluated in the same language as every other digital channel.
- AwarenessViewability, reach, frequency and time-in-view.
- ConsiderationVCR, attention, brand lift and CTR.
- ConversionCPA, ROAS, attribution and incremental sales.
Gaming spend doesn’t need a gaming brief.
It works as a mainstream channel when scale, activation and measurement fit the way agencies already buy.
Premium gaming through one route.
Apricot makes premium gaming easier to activate across publishers, formats and measurement partners.
- Cross-publisher accessA curated portfolio instead of isolated single-publisher buys.
- Existing workflowsProgrammatic activation through familiar DSP and SSP paths.
- Full-funnel proofBrand and performance measurement across the campaign.
Put gaming on the plan.
Apricot makes in-game media easier to buy, measure and scale.
Explore advertising