Reach players with the creative you already have.
Bring audio or native creative. Apricot turns it into premium in-game media, optimizes delivery on first-party signals and measures the outcome with partners you already know.
Premium game inventory
High-attention media inside the games people already play.
Start with the outcome.
Game inventory, packaged around the result you need rather than a new ad-tech vocabulary.
Attention
Reach sound-on and high-engagement moments built to earn focus.
Performance
Optimize toward CTR, VCR or viewability targets with curated supply.
Reach
Access premium gaming audiences through direct publisher relationships.
Retargeting
Extend engaged in-app audiences to full-screen CTV.
Use the assets you already have.
Gaming becomes another distribution channel, not another production brief.
- Audio creativeRebuilt into sound-on rewarded and interstitial experiences.
- Native creativeRebuilt into rewarded, interstitial, in-banner and in-feed units.
- KPI-led deliveryCurated around the attention, brand or performance outcome you choose.
Campaign assets
Familiar media moments.
Standard placements on the publisher side, rebuilt and curated on ours.
Rewarded
Players choose to watch in exchange for an in-game reward. Opt-in attention with a clear value exchange.
Interstitial
Full-screen ads between levels and at natural breaks in a session. The ad has the screen to itself.
Banner
Persistent placements inside game interfaces, built from the display creative you already run.
In-feed native
Native placements in menus, event lists and content feeds, assembled from your image, title, body and CTA.
CTV retargeting
Reconnect players who engaged in-app with full-screen creative on the TV.
Premium games. Direct supply.
One route into a curated portfolio of leading games, with cleaner supply paths and stronger quality control.
Measure gaming like every other channel.
Use familiar brand and performance partners across the funnel.
Brand and attention
Viewability, attention, VCR, brand lift and CTR.
Performance
CPA, ROAS, attribution and incremental sales measurement.
Buy through familiar workflows.
Apricot fits existing planning and activation models. No new buying system required.
- Curated deals and PMPsPremium in-game supply through deal structures aligned to your KPI and measurement framework.
- Quality and IVTIndependent pre-bid, post-bid and ongoing verification.
Put gaming on the plan.
Bring the creative, KPI and buying path you already use.
Start a campaign