Your ads,in play.
3.7 billion people play games. Apricot turns the audio, native, display and video creative you already run into premium in-game media.
Premium supply includes games from
Built for both sides of the game.
One platform connects new advertiser demand with premium game inventory. Neither side has to change how it works.
Full screen. Full attention.
Ads appear at natural breaks in play, or when a player opts in for a reward. Pick a format to see how your creative shows up.
Rewarded
Players choose to watch in exchange for an in-game reward. Opt-in attention with a clear value exchange.
Interstitial
Full-screen ads between levels and at natural breaks in a session. The ad has the screen to itself.
Banner
Persistent placements inside game interfaces, built from the display creative you already run.
In-feed native
Native placements in menus, event lists and content feeds, assembled from your image, title, body and CTA.
Existing creative. Built for games.
No new production brief. Apricot rebuilds, optimizes and measures the assets you already have.
Bring what you run
Send the creative from your current campaigns. Nothing needs to be made for gaming.
Apricot builds it
Your assets become rewarded, interstitial, banner and feed units designed for the game.
Delivery, measured
First-party engagement signals guide delivery. Independent partners verify the quality.
Premium games. Direct supply.
Reach players across a curated portfolio of leading games through direct publisher relationships.
Measured, not just claimed.
First-party data guides delivery. Independent partners verify the media.
Stronger moments
Sound-on and engagement signals point delivery toward moments where players are paying attention.
Independent proof
Viewability, attention and invalid traffic are measured by independent partners.
Familiar KPIs
Report on the brand and performance metrics your team already uses.
Buy the way your team already works.
Apricot fits your existing activation workflow instead of adding another buying system.
- Curated deals and PMPsLaunch through curated access paths built for premium in-game supply.
- Direct or managedRun direct campaigns, buy programmatically or take a managed path aligned to your KPI.
Bring your ads into the game.
Talk to us about advertising, monetization or your first campaign.
Talk to us